PRIVACY POLICY

Effective Date: January 1, 2026
Last Updated: January 1, 2026

Introduction

Forge Performance Lab (“we,” “us,” “our,” or “Forge”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (forgeperformancelab.com) or use our services.

By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

Information We Collect

Personal Information You Provide

We collect information that you voluntarily provide to us when you:

Fill out contact forms or waitlist signup forms
Book a free assessment or consultation
Enroll in our training programs
Create an account on our website
Subscribe to our email newsletter
Contact us via email, phone, or social media

This information may include:

Full name
Email address
Phone number
Mailing address
Date of birth
Emergency contact information
Parent/guardian information (for minors)
Payment and billing information
Health and fitness information relevant to training

Performance and Assessment Data

When you participate in our training programs, we collect:

VALD performance assessment data (vertical jump, sprint speed, strength metrics, etc.)
Progress reports and training outcomes
Injury history and risk assessments
Athletic performance metrics
Photos and videos for progress tracking and marketing (with your consent)

Automatically Collected Information

When you visit our website, we automatically collect:

IP address
Browser type and version
Device information
Pages visited and time spent on pages
Referring website
Geographic location (general)

We use cookies and similar tracking technologies to collect this information. You can set your browser to refuse cookies, but some features of our website may not function properly.

How We Use Your Information

We use the information we collect to:

Provide Services:

Deliver training programs and performance assessments
Track athlete progress and generate progress reports
Communicate about schedules, programs, and facility updates
Process payments and manage billing

Improve Our Services:

Analyze website usage and improve user experience
Develop new programs and training methodologies
Conduct research on athletic performance (anonymized data)

Marketing and Communications:

Send newsletters, promotional materials, and program updates
Share athlete success stories and testimonials (with consent)
Respond to inquiries and provide customer support

Legal and Safety:

Comply with legal obligations and regulations
Protect against fraud and unauthorized access
Ensure athlete safety and respond to emergencies

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share your information in the following circumstances:

With Your Consent:

Sharing athlete success stories, testimonials, or photos in marketing materials
Posting progress updates on social media (with explicit permission)

Service Providers:

Payment processors (for billing and transactions)
Email marketing platforms (for newsletters and communications)
Website hosting and analytics providers
VALD technology platform (for performance assessment data)

Legal Requirements:

To comply with legal obligations, court orders, or government requests
To protect our rights, property, or safety, or that of our users

Business Transfers:

In connection with a merger, acquisition, or sale of business assets

Emergency Contacts:

Contacting emergency contacts in case of injury or medical emergency

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Secure servers and encrypted data transmission (SSL)
Access controls limiting who can view personal information
Regular security audits and updates
Staff training on data protection

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Specifically:

Active Members: We retain information for the duration of your membership plus 3 years
Inactive/Former Members: We retain basic contact and performance data for 5 years for historical records
Marketing Data: We retain email subscriber information until you unsubscribe
Legal/Financial Records: We retain payment records for 7 years as required by law

You may request deletion of your personal information at any time (subject to legal retention requirements).

Your Rights and Choices

You have the following rights regarding your personal information:

Access and Portability:

Request a copy of the personal information we hold about you
Request your performance assessment data in a portable format

Correction:

Update or correct inaccurate or incomplete information

Deletion:

Request deletion of your personal information (subject to legal requirements)

Opt-Out:

Unsubscribe from marketing emails (via the unsubscribe link in emails)
Opt out of certain data collection (though this may limit service availability)

Restrict Processing:

Request that we limit how we use your information

To exercise these rights, contact us at andy@forgeperformancelab.com or (XXX) XXX-XXXX.

Children’s Privacy

Our services are intended for youth athletes ages 8-18. We comply with the Children’s Online Privacy Protection Act (COPPA):

We obtain verifiable parental consent before collecting personal information from children under 13
Parents may review, delete, or refuse further collection of their child’s information
We collect only information necessary to provide our services
Parents have the right to review their child’s performance data and progress reports

Parents or guardians may contact us at andy@forgeperformancelab.com to exercise these rights.

Third-Party Links

Our website may contain links to third-party websites (e.g., social media platforms, partner organizations). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

Posting the updated policy on our website with a new “Last Updated” date
Sending an email notification to registered users

Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:

Andy Strachan
Forge Performance Lab
Email: andy@forgeperformancelab.com